This is a term you might have heard from time to time lately as it is a word that is very used nowadays. Now, we all know that when someone refers to a content being viral, it basically means that a LOT of people watched the same content making it viral and very well known. Now, if you are involved with press release distribution and everything else related to the media, I consider that this is a term you should be familiar with and something you should be trying to achieve from time to time and that is, creating viral content. Now, since I want to help you in achieving this task, here are some steps you should be taking if you want to make content that will surely go viral.
Make sure your content catches your audience’s attention
This is the first and most important step to take when creating viral content. Don’t expect something that is not relevant to your audience to be seen by everyone. You need to create content that is considered relevant to a wide audience to ensure it goes viral.
Now, what content would you rather watch? Sad and depressing? Or positive and uplifting?
I know, you can clearly see where I am going with this. Unless you are targeting an audience that is more on the dark side of things, people want to watch content that is positive, encouraging and inspiring so, you should be targeting this when hoping to create viral content.
This content needs to get in touch with your audience’s feelings
Don’t just try to manipulate your audience with the content you create but actually make sure you are making content that is honest and understanding of your audience’s emotions and needs.
Don’t just target happy thoughts with your material; you can also create social awareness through this!
Think about it, there are also things going on out there that also trigger bad emotions in your audience but actually in a positive way! So, you can also target this when you are creating your viral content so that you can also create social awareness.